We are excited to announce that A Well-Fed World has partnered with professional race car driver and vegan animal activist Leilani Münter to bring powerful vegan messaging and resources to millions of race fans and the general public. Learn all about it at www.VeganPowered.org
Leilani’s first race in the Vegan Powered car is at Daytona International Speedway on Feb 18, 2017! This campaign is donor-driven, so please help us rev up contributions and kick our next round of funding into overdrive!
We have the car, cameras, and a matching grant, but we need to raise funds for onsite vegan food outreach. With your help, we can add a large display tent to provide free vegan food samples, vegan starter guides, recipe booklets, personalized outreach, and more.
Please consider giving if you are able and/or drive traffic to our powerful new campaign by sharing online!
ABOUT THE CAMPAIGN:
WHEN… Daytona Speedweek: Feb. 18-26. Leilani’s ARCA race (the 18th) launches the event, which culminates with the Daytona 500 (the 26th). Outreach before, during, and after.
WHERE… Daytona International Speedway in Daytona Beach, Florida (plus TV & online).
WHY… to mainstream veganism & bring resources to new audiences. With 75 million fans, auto racing is a top U.S. spectator sport.
The “novelty factor” will bring additional attention from the media and the “cool factor” will bring additional attention from the general public. It doesn’t get much more mainstream than a race car.
HOW… this long-term, multi-prong campaign includes media, online and print resources, and (with your help) personalized onsite outreach that includes thousands of vegan food samples.
More details at VeganPowered.org!